This piece combines my love for trainers with my growing interest in short-form commercial storytelling. I wanted to capture how fast-paced, energetic edits can leave a lasting impact and inspire action. Based on a self-written festive brief, the concept behind the campaign is simple: instead of wishing, start doing. Whether it’s a goal, a gift, or a dream, just get out there and make it happen.
'Don’t Make a Wish, Just Do It' Festive ad
client: Passion project
